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Understanding the Challenges Faced by Reserva As e-commerce rapidly evolves, businesses like Reserva encounter various challenges that can hinder their growth and operational efficiency. One of the primary issues faced by Reserva was the significant surge in sales as a result of leveraging conversational marketing through platforms such as WhatsApp. While this innovative approach facilitated remarkable growth, it simultaneously strained the existing operational frameworks, leading to concerns about stability amidst this double-digit growth. The increase in customer engagement through WhatsApp enabled Reserva to experience accelerated sales, enhancing the overall customer experience. However, the influx of transactions also revealed limitations in their traditional payment methods. The conventional payment systems struggled to cope with the sudden surge, resulting in longer processing times, increased cart abandonment rates, and overall customer dissatisfaction. This scenario created a ...